How a 25-Year Specialty Tax Firm Leads With Principle

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Jodi Tosini
Jodi Tosini is a writer, educator, and co-founder of Team UNMESSABLE, with a BA from Columbia University and a Master of Education in History. She writes...

Businesses are built on leadership. Principled oversight can drive long-term growth and a meaningful company culture.

To establish a business in a little-known field, a team must be built on trust and conviction; technical expertise alone is insufficient. KBKG, a Pasadena, California-based specialty tax consulting firm, has spent over 25 years navigating this reality. What began as a cost segregation practice inside a CPA firm in 1999 has since grown to a national level.

Now, in 2026, KBKG maintains offices in seven cities and a multidisciplinary team of engineers, attorneys, and tax professionals. Together, these experts have identified over $11 billion in tax benefits for its clients as of this year. The firm operates independently from any CPA firm.

Growth as an Expository Lens

“The biggest lesson is that growth exposes everything,” KBKG chairman and chief strategy officer Gian Pazzia said. “It exposes weak systems, weak communication, unclear roles, and even cultural cracks.”

Early on, founders traveled nationwide to serve clients directly. As demand rose, the firm built infrastructure to support a national practice. Today, KBKG’s offices are staffed by local leadership who work independently in a unified culture. This lesson goes beyond operations. KBKG’s initial growth relied on team empowerment through education, and the firm has since issued over 50,000 hours of CPE credit.

Protecting Client Relationships

Many professional services firms discuss client relationships, but few make this an operational discipline for every referral and engagement. KBKG partners with accounting practices nationwide to deliver specialized services that require expertise beyond most generalist firms.

KBKG recognizes that, when a CPA refers a client, they put their own reputation on the line. From the beginning, this dynamic has informed one of the firm’s core principles: “protect the relationship.” KBKG is accountable not only for the technical work, but for supporting the referring CPA’s reputation. Another principle, “make their life easier,” guides both internal and external interactions.

People as the Primary Asset

“Businesses succeed because of people,” CEO Jason Melillo said. “When you focus on developing and taking care of people, they are more engaged, more innovative, and better equipped to take care of your clients and the business.”

Melillo’s focus on talent development is reflected in KBKG’s leadership structure. Together, the firm’s leadership represents over four centuries of combined experience, including the nation’s largest group of Certified Cost Segregation Professionals.

KBKG leaders have also collectively served over three decades on the ASCSP Board of Directors, with two principals serving as president. Leadership transitions have also reflected this philosophy. Pazzia moved from CEO to chairman and chief strategy officer, and Melillo was appointed CEO in 2024, as part of a planned internal succession process.

Specialization Is the Strategy

KBKG’s leadership is built on a belief in deep focus. The firm has spent over 25 years building expertise in specialty areas, starting with cost segregation and expanding to other specialized services rather than pursuing broad capabilities.

This conviction influences how KBKG builds its team.

It also guides its investments, such as CostSegregation.com, a self-guided platform for real estate owners.

Additionally, KBKG launched Dash.tax in 2024, a platform designed for businesses, startups, and tax preparers to streamline R&D tax credit analysis and documentation.

KBKG’s stated goal is to help businesses save $33 billion in taxes by 2033. Getting there will depend less on strategy than on the leaders that the firm has been quietly developing for the past two decades.

 

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Jodi Tosini is a writer, educator, and co-founder of Team UNMESSABLE, with a BA from Columbia University and a Master of Education in History. She writes about founder psychology, decision-making, and the mental habits that separate people who grow from people who stall.