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Walter Mischel offered 600 children a marshmallow and the ones who waited scored 210 points higher on the SAT a decade later
The marshmallow test is the most famous delayed gratification study ever run.…
Robert Cialdini went undercover as a car salesman, fundraiser, and telemarketer to study why people say yes
Cialdini's six principles of influence from three years of fieldwork show up…
Liz Wiseman interviewed 150 leaders across 35 companies and found that ‘multipliers’ get twice the output from the same team
Wiseman's research identified multipliers who amplify intelligence and diminishers who shut it…