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Robert Cialdini went undercover as a car salesman, fundraiser, and telemarketer to study why people say yes
Cialdini's six principles of influence from three years of fieldwork show up…
Liz Wiseman interviewed 150 leaders across 35 companies and found that ‘multipliers’ get twice the output from the same team
Wiseman's research identified multipliers who amplify intelligence and diminishers who shut it…
Ed Catmull ran Pixar for 30 years and said the key to creative teams is making it safe to show ugly work early
Catmull's Braintrust model required directors to show rough cuts to peers for…