Getting good feedback is really important for any business. It helps you figure out what’s working, what’s not, and what people actually want. But collecting that feedback can be a bit of a headache if you don’t have the right tools. Luckily, there are a bunch of survey tools out there that can make this whole process much easier. We’re going to look at 7 Survey Tools to Gather Actionable Feedback, helping you pick the best one for your needs.
Key Takeaways
- Finding the right survey tool can make a big difference in how well you understand your customers or employees.
- Each survey tool has its own strong points, so think about what you need most before picking one.
- Some tools are super simple, great for quick surveys, while others have lots of advanced features for deeper research.
- Cost is a factor, with free options for basic needs and more expensive plans for bigger businesses.
- Always consider how easy a tool is to use, both for you setting up the survey and for the people taking it.
1. Zoho Survey
Okay, so first up, we’ve got Zoho Survey. I’ve played around with this one quite a bit, and honestly, it’s pretty solid. It’s a really convenient and user-friendly survey tool. I think anyone looking for something straightforward should check it out. It doesn’t matter if you’re a total newbie or a seasoned pro, you can jump right in and start making surveys without a headache.
Here’s what I like about it:
- It’s super easy to use. I mean, really easy. The interface is clean, and everything is where you expect it to be.
- There are tons of ways to tweak your surveys. You can customize just about everything to get the exact data you need. This is great for customer feedback collection.
- They have different pricing options, so you can find something that fits your budget. I always appreciate when companies don’t try to force you into some crazy expensive plan right off the bat.
2. SurveyMonkey
SurveyMonkey is a classic for a reason. I’ve used it for everything from quick polls to in-depth customer satisfaction surveys. It’s incredibly user-friendly, which is a huge plus when you’re trying to get something done quickly.
Here’s what I like about it:
- It has a huge library of templates. Seriously, whatever kind of survey you need, they probably have a starting point for you. This can save a lot of time when you’re staring at a blank screen.
- The reporting is pretty robust. I can slice and dice the data in a bunch of different ways to get the insights I need. Plus, the visualizations are helpful for presentations.
- It’s easy to share surveys. Whether I’m sending a link in an email or embedding it on a website, it’s always a smooth process. I can easily track real-time response too.
They do have a free plan, which is nice for small projects. But if you’re doing anything serious, you’ll probably need to upgrade to a paid plan to get access to all the features. The pricing structure accommodates various user needs, with premium plans offering advanced functions.
3. Typeform
I’ve always been drawn to Typeform because it makes surveys feel less like a chore and more like a conversation. Its focus on design and user experience really sets it apart. It’s not just about asking questions; it’s about creating an engaging experience for the person taking the survey. I think that’s why it’s become so popular, especially for things like marketing and lead generation. I’ve found it particularly useful for creating online forms that don’t feel clunky or boring.
Here’s what I like about it:
- The surveys look great and are interactive, which keeps people interested. I think this is a great way to improve customer feedback.
- It has conditional logic, so the questions change based on the answers, making it feel more personal.
- You can customize almost everything, so it fits your brand. I like that I can create visually appealing surveys.
- It tracks responses in real-time, which is super helpful for seeing how things are going.
- It works well on phones, which is important since most people use their phones for everything.
Typeform has a free plan, which is nice, but the paid plans give you more features. I think it’s worth the cost if you’re serious about getting good data.
4. SurveySparrow
I’ve been exploring different survey tools lately, and SurveySparrow has definitely caught my eye. It really focuses on making surveys feel more like a conversation, which I think is pretty cool. It’s not just about throwing questions at people; it’s about engaging them.
Here’s what I’ve gathered about it:
- One of the things that stands out is its conversational, chat-like surveys. It makes the whole experience feel less like a chore and more like an actual dialogue. I think that’s why it can lead to higher response rates.
- I also noticed it has Net Promoter Score (NPS) surveys built right in. That’s super handy for gauging customer loyalty.
- It seems to play well with other tools, offering seamless integration with CRM systems. This is a big plus for me, as I like to keep everything connected.
- I’ve read that it has multilingual support, which is great if you’re dealing with a diverse audience.
- The pricing for Surveysparrow pricing starts at $19/month.
5. Qualtrics
Qualtrics is a big name, and for good reason. It’s a robust platform designed for enterprises that need serious feedback and experience management tools. I’ve found it’s more than just surveys; it’s about understanding the whole customer and employee experience. It’s definitely a step up if you’re looking to get really granular with your data.
Here’s what stands out to me:
- It offers advanced survey logic, so you can create really complex questionnaires.
- I appreciate the omnichannel feedback collection, meaning you can gather insights from various sources.
- The platform has comprehensive reporting, which is a lifesaver when you’re trying to make sense of tons of data.
- It’s great for employee engagement platforms too, not just customer feedback.
Qualtrics doesn’t publish pricing; you have to contact them for a custom quote, which tells me it’s geared towards larger organizations with specific needs.
6. Survicate
Survicate is all about keeping things simple and effective. It’s a platform that lets you easily create surveys, polls, and feedback forms to get real results. I think it’s great because it focuses on the user, making sure you can gather insights from your website, app, product, and more. It’s especially useful for understanding customer feedback.
Here’s what I like about Survicate:
- In-product and in-app surveys: I can directly target users within my product or app.
- User segmentation and targeting: I can send surveys to specific groups of users.
- Feedback widgets: I can collect feedback passively through widgets on my site.
- CRM Integrations: It connects with popular CRMs.
- Real-time feedback alerts: I get notified as soon as someone responds.
- Customizable survey design: I can make the surveys look exactly how I want.
7. AskNicely
AskNicely really focuses on customer experience and getting feedback. It’s got a pretty easy-to-use setup that helps businesses keep tabs on and improve how happy their customers are. If you’re serious about making your customer relationships better, this could be a good pick.
Here’s what AskNicely is often used for:
- Getting customer feedback.
- Figuring out how satisfied customers are.
- E-commerce stuff.
Some of the standout features include:
- NPS surveys and analytics.
- Automatically sending out feedback requests.
- Mapping out the customer journey.